Disney is known as a giant in the entertainment and commercial goods businesses, but the company also has a giant, invisible hand in the education industry (but in the actual American educational system and also in the metaphorical sphere of "education" that Disney imparts on its viewers). Personally, I see nothing wrong with Disney's scholarship opportunities, teacher of the year awards, and grants that it gives to various schools around the nation. Education is important. Disney supports that, therefore I support Disney in supporting education. In Giroux's article "Animating Youth: The Disneyfication of Children's Culture," he mentions Disney having these scholarship opportunities as an example of the "over Disney-fication of America." While I agree that Disney is almost terrifying pervasive in the American childhood-culture, I looked into these scholarship opportunities and I was unable to see anything distinctly wrong about them. According to the Disney Corp. website, the teacher of the year award rewards, "a member of the teaching profession whose talent, commitment, and creativity have a profound and lasting impact on our children and society." These teachers also are nominated by parents, colleagues, and their students; it's not as if Disney is hand-picking these teachers according to how often they read their class Disney stories or play Disney movies for them, it's a genuine acknowledgement of their talents as an instructor. Not only is it an acknowledgment, the company then give monetary grants to both the teacher and the institution they work for, and education could always use supplementary funding. As long as Disney isn't impressing that these teachers must imbed Disney into their curriculum, I see no fault or "over-Disneyfication" present in these grants -- they simply benefit our children. (And so what if they make Disney look good along the way?)
What I do agree with is that Disney should be taught critically in schools. If Disney were taught in class through a similar historical, critical lens as actual historical events are taught in school, they could be a valuable learning mechanism especially for younger children. Rather than just watching the Jungle Book and learning seeing it as a fun, happy-go-lucky movie about a boy and his bear, if teachers critically analyzed it with their students looking at the racial undertones and other triggers in the movie that frequently go unobserved, it would be a powerful teaching mechanism. Moreover, it could be a lens in which to view American history at the time when the movie was produced. Why was "Why is the Red Man Red?" a fine song to put into Peter Pan when now the Washington Redskins are being frequently sued for naming their team after a racial slur against Native Americans? It makes American history relatable even to young children, although it might be a little much to go into full graphic detail of the history between the English settlers and the Native Americans when children are too young. I agree with Giroux that Disney is a huge influence on American culture, I also agree that it's a money-making machine, however if examined critically, even it's misgivings are really just lenses into the past. Whatever is offensive in Disney can be acknowledged as such and that can be alright. Times have changed and as long as we acknowledge that and don't let children just passively watch Disney movies with their outdated themes and undertones, they aren't harmful. The only catch is that Disney would probably hate this idea-- a lot. Like Giroux expresses, they've worked very hard to market themselves as the ideal, wholesome, innocent children's stories and if they are read as misguided retellings of history, or highly-dated cultural representations, then Disney might not be thought of as such a harmless entertainment source. On their website, Disney Corp tries to be fairly transparent about their various human rights policies, nutrition policies, etc. regarding the production of their goods and the management of their parks, but I still don't believe they are ready for the same critical examination of the intellectual goods they produce.
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